Salesforce Decoded is written for the people who use Salesforce every day but aren't building it—the business users who need to understand their CRM to do their jobs effectively.
You'll Find Value Here If You're:
Sales Professionals
Whether you're an account executive, business development rep, or sales manager, you work in Salesforce daily. You need to understand how to find information quickly, update your pipeline accurately, and use reports that actually help you close deals. This blog explains Salesforce features from a seller's perspective—how to work faster, avoid common mistakes, and make the system work for you instead of against you.
Customer Service Teams
You handle cases, manage customer relationships, and need fast access to account history. The articles here show you how to navigate Salesforce efficiently, understand how data connects, and use tools that help you resolve issues faster. No technical jargon—just practical guidance on using Salesforce to serve customers better.
Product Owners and Business Analysts
You define requirements, work with stakeholders, and need to understand what Salesforce can and cannot do. These articles help you grasp how Salesforce organizes data, what's possible with standard features, and how to have informed conversations with your technical team about what to build.
Anyone New to Salesforce
If you're starting a role that requires Salesforce knowledge but you've never used it before, this blog provides the foundation you need. The explanations assume no prior CRM experience and build understanding step by step.
This Blog Is NOT For:
Salesforce Administrators or Developers looking for technical implementation guides. While admins and developers might find these articles useful for understanding business perspectives, the content focuses on concepts and usage rather than configuration details or code. There are excellent technical resources available elsewhere—this isn't one of them.
What Makes This Different?
Most Salesforce content is written by technical experts for technical audiences. It's full of admin terminology, assumes deep platform knowledge, and jumps straight to "how to configure" without explaining "why this matters."
Salesforce Decoded takes the opposite approach. Every article:
- Explains concepts in plain language
- Uses real-world examples from sales and service contexts
- Focuses on practical usage, not technical setup
- Answers "why does this work this way?" alongside "how do I use this?"
The goal isn't to turn you into a Salesforce administrator. It's to help you understand your system well enough to use it confidently and effectively in your daily work.
What You'll Learn
The blog covers topics like:
- How Salesforce organizes data and why that matters for finding information
- Understanding reports and dashboards without getting lost in data
- Methods for updating records efficiently
- Ways to search for customers and information quickly
- Reports that reveal patterns in team performance
- Practical workflows that save time
Every article includes tested examples—not theoretical concepts. If there's a report template or process described, it's been built and validated in actual Salesforce environments.
Get Started
Browse recent articles, or if you're new to Salesforce, start with the foundational pieces that explain how data is structured. Understanding the basics makes everything else clearer.
Questions about a specific topic? Reach out on LinkedIn—I'm always interested in hearing what challenges Salesforce users face.